"Baked" chips and crackers are all the rage today.
Egged on by the food police, people think they are doing the healthier thing -- and are willing to sacrifice and eat the baked snacks. However, those sacrifices are in vain, since baked and regular chips often have the same amount of calories. Worse, people expecting to avoid weight gain with baked items may end up eating more crackers -- and thus more calories -- because they think they are eating a diet food. "Hey, it's baked, not fried. I'm being so good!"
But in fact, thirty-one grams of Nabisco's Wheat Thins Baked Snack Original have the same 150 calories (50 from fat, 1 from saturated fat) as Nabisco's Wheat Thins Original. Whether you add the oil in the batter or in the frying pan, it still "winds up in the same place," as they say.