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June 30, 2006

Baked Snacks Not Necessarily Healthier

By Jeff Stier, Esq.

"Baked" chips and crackers are all the rage today.

Egged on by the food police, people think they are doing the healthier thing -- and are willing to sacrifice and eat the baked snacks. However, those sacrifices are in vain, since baked and regular chips often have the same amount of calories. Worse, people expecting to avoid weight gain with baked items may end up eating more crackers -- and thus more calories -- because they think they are eating a diet food. "Hey, it's baked, not fried. I'm being so good!"

But in fact, thirty-one grams of Nabisco's Wheat Thins Baked Snack Original have the same 150 calories (50 from fat, 1 from saturated fat) as Nabisco's Wheat Thins Original. Whether you add the oil in the batter or in the frying pan, it still "winds up in the same place," as they say.

 
 
 
  

The food industry will market whatever consumers will buy, whether it's a "super-sized" Big Mac or a "healthy" cracker. They are like any other industry -- responding to incentives. Don't blame the food companies for their slick marketing -- they are just doing what they do. But now that we know what they do, we should be wary of what the food police do -- scare us into making decisions that don't do us much good, like switching to baked to assuage our fatty-foods guilt.

Sure, if the baked chips are whole wheat as opposed to the more fun "original," they'll pack a more nutritional bang for the calorie. But they won't do much to help keep you as thin as those wheat thins.

Whether you are a consumer of crackers or of dubious "health news," the golden rule still applies: buyer beware.


Jeff Stier, Esq., is an associate director of the American Council on Science and Health (ACSH.org, HealthFactsAndFears.com), which has reported before on nutrition labels that lack context.

 


Drawing of Todd Seavey


About the Editor:
Todd Seavey

is Director of Publications at ACSH and edits FactsAndFears.  His opinions are not necessarily ACSH's.

He can be reached at seavey [at] acsh.org.

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