New "Genre" Editor Rips Himself Off

An October 2, 2007 post at Portfolio.com criticizing editor Neal Boulton notes his magazine's poor ranking in ACSH's survey of nutrition reporting:

Boulton must be pretty proud of the work he did at Men's Fitness, though, because he's repurposing some of it word for word. A cover line on the August 2006 issue of MF promised "Drink Hard, Stay Lean," while the new Genre's cover boasts "How to Drink Hard & Stay Lean." (You might want to avoid taking advice from either; the health coverage in Boulton's Men's Fitness was recently rated the worst out of twenty-one magazines surveyed by the American Council on Science and Health).