The Non-GMO Project recently reassured its Twitter followers that seedless watermelon is not genetically modified. The only problem is that this delicious summer treat is a "GMO"—and it undermines the project's dubious business model.
Non-GMO Project
Food producers and manufacturers, both large and small, want to increase their products' appeal to today’s discerning consumer. One way to market is at the point-of-sale, providing trusted and attractive labels that speak to the buyer’s health, environmental, moral, and social concerns. Who controls food certification labels, what do they mean, and do they deliver as promised?
Baby food giant Gerber faces a class-action lawsuit alleging that it falsely marketed some of its products as "non-GMO." The litigation is frivolous, but Gerber could have done itself a favor had it avoided labeling schemes in the first place.
The FDA is supposed to regulate absence claims. But when it comes to GMO absence claims, the FDA has done absolutely nothing. That may be about to change.