Odwalla

It's only natural for consumers to assume that "natural" food products are the most wholesome, but this is often not true. Case in point: Unpasteurized apple juice made by Odwalla, Inc., recently caused an outbreak of about 65 cases of poisoning from the bacterium E. coli O157:H7 in several Western states (29 of which cases the Centers for Disease Control confirmed, according to a Reuter report). E. coli O157:H7 is the virulent strain that in 1993 contaminated hamburgers at "Jack in the Box" restaurants in the Pacific Northwest, killed three children, and made 600 people ill. Odwalla has voluntarily recalled all of its unpasteurized products that contain apple juice.