by Laurie Leiber
For nearly two decades, two U.S. Surgeon Generals C. Everett Koop and Antonia Novello and numerous public health organizations including the American Academy of Pediatrics, the National Parent Teachers Association, the American Medical Association, and Mothers Against Drunk Driving have called upon manufacturers of alcoholic beverages to advertise more responsibly. National polls show that Americans increasingly favor either restricting or banning broadcast alcohol advertising.
But despite this widespread support for advertising reform, the alcohol industry using its considerable political clout and such preemptive PR strategies as public-service campaigns and voluntary advertising codes has averted...