"I'm going to lose the script, and I'm going to reflect on the recurring feeling I have of impending doom. We have so much to look forward to so much promise and potential of where we are, and so much reason for hope. But right now. I'm scared."
Those are the recent words of CDC Director Dr. Rochelle Walensky. Much of the messaging to the public during the pandemic has used fear of the consequences to ourselves, families, or society as a “cudgel” to strongly influence our behavior. A new study looks to see if fear is the best motivator.
A Bit of Theory
There is a hypothesis, the protection motivation theory, that holds that our motivation to “comply with risk-relevant...