The World Cancer Research Fund is criticizing the International Federation of Association Football (FIFA) for accepting sponsorship deals with Coca-Cola, McDonalds, and Budweiser for the 2010 World Cup, claiming that the companies advertisements promote unhealthy products.
The World Cancer Research Fund believes that these ads will negatively impact children, says ACSH's Jeff Stier. What they don t mention is that Coca-Cola and McDonalds offer healthier food options as well as their standard products. Also, I doubt FIFA intentionally turned down advertisement offers from healthy food vendors in favor of these companies. They simply accepted the offers that raise the most money to promote their sport, and that ought to be a good thing. This sounds more like a campaign to restrict advertising than one to fight for children s health.