Our videos are not AI; here's a behind the scenes look

By Ana-Marija Dolaskie
The internet is flooded with AI-generated content: from deepfake wellness influencers pushing the latest longevity products to fabricated videos of public figures designed to spark controversy. After decades of filming, writing, and editing video, we’re not fighting AI—we’re putting it to work. (and yes, the em dash is mine).

We use it strategically to make our process smarter and more efficient, without sacrificing the authenticity, credibility, and human perspective behind our content. Take a peek.

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