Ben & Jerry's wants us to believe that global warming, while catastrophic enough in its own right, could also deprive us of some of our favorite dessert flavors. Immediate action is necessary, the company implores us, or the chocolate, nuts and coffee used as ingredients could vanish from the Earth. By rolling out this disingenuous marketing gimmick the ice cream maker must think its customers are dimwitted rubes with no ability to engage in critical thinking.
