If someone's lifestyle was represented by the totality of the products advertised during the Super Bowl, the composite picture would be of a sedentary individual with an unhealthy diet, who consumes excessive alcohol and drives everywhere. Do people really live that way? Probably not, but the ads reveal something interesting.
Researchers say that the U.S. cities whose teams play in the Super Bowl see a spike in flu cases, as well as an 18-percent increase in flu deaths among those 65 and over. The reason? These locations are always where game interest is highest, leading to a higher percentage of parties thrown, which ups the odds of germs being spread in close quarters.