According to our “friends” at the EWG, “American consumers spent a total of $20.4 billion on organic fruits and vegetables, fresh and frozen combined, in 2020, making organic produce now 15 percent of all fruits and vegetables sold in the U.S.” [1] So perhaps we might begin to call it Big Organic, it certainly is showing the same type of market forces as conventional Big Ag. Don’t let the marketing fool you; organic is no longer just those family farms and farmers, as a new study in Nature reports.