Jessica Alba and her company came off looking ridiculous after a Wall Street Journal investigative report showed that claims made by "The Honest Company" about the contents of its detergent products were entirely false. The incident also caused harm, as it contributed to further dumbing down of the American public about chemistry.
The Hollywood actress's business enterprise, called The Honest Company, is anything but. Instead of selling you snake oil detergent, those honorable folks are peddling "sneak oil" detergent. And they've gotten away with it to the tune of $1.7 billion, every dollar of which they've extracted from suckers.
Jessica Alba has a billion dollar baby supply enterprise called The Honest Company, and it is based on the idea that the products people use should be safe and non-toxic (surprisingly, many companies don't!). Sounds nice, who could argue with that? ACSH friend Julie Gunlock, that s who. Gunlock, of the Independent Women s Forum and the Culture of Alarmism, has a fascinating opinion piece in today s New York Post that pulled back the curtain on Alba s enterprise and her assessment: Alba s product is not baby supplies; it s fear.