Royal College of Midwives

The negative impact of (1) "at-all-costs" breastfeeding campaigns, (2) the political zeal of "lactivism" and (3) societal pressures have done a proven disservice to women and families. So much so that formal health policy had to be changed.
After the World Health Organization and United Nations Children's Fund doubled down – urging breastfeeding at all costs, despite no country meeting their standards – we need to ask: Has the U.K.'s latest reversal of the normal birth campaign taught us anything? Value-laden ideology should not drive health policy.