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‘If It Bleeds, It Leads’ News Media Is Terrible For Vaccine Compliance

‘If It Bleeds, It Leads’ News Media Is Terrible For Vaccine Compliance
The media trope “if it bleeds, it leads” is at play in undermining accurate messages with respect to the status of vaccine compliance. A fear-based technique intended to capture the audience by news outlets is, sadly, a tried-and-true one.
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