Fad Friday: Gluten-free Vodka Is A Thing

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Don't ask us how, but we've noticed a little trend: apparently gluten-free vodka is a thing. Many vodka brands— Tito's, Luksusowa, Blue Ice, and more,  are marketing themselves as "naturally gluten-free."

But the thing is, gluten-free vodka has always been a thing, because according to the FDA, all distilled spirits should never have any gluten, unless it's added after distillation.  So why then are some companies allowed to label vodka as gluten-free? The strategy has a lot to do with marketing, and very  little to do with science.  Watch our video above to find out why.