Pure Unstructured Structured Water - Because Some People Will Buy Anything

What if you could buy pure structured (or the new gimmick, unstructured) water that had extra oxygen in it? And what if the company promised it would hydrate you three times more than ordinary tap water that those peasants without your wealth drink?

Wouldn't that make you a better parent? Shouldn't you buy it?

Of course not. The fact that you even clicked on an American Council on Science and Health article(1) means you are not a Newsweek writer lapping up the latest miracle food nonsense while demanding that real science journalists not link to science articles, or a customer of woo merchants in general. If you are those things, however, you can buy this miracle water.

structured water

Image credit: Acquaphi by ENER-GIE. Do not buy this stuff.

The claim is that their water has been molecularly reorganized to be more like water was millions of years ago, and is therefore healthier. Now, water does have molecules that associate in what have been described as "clusters" and that is the beauty of quackery: It often takes a kernel of science and builds a pseudoscience mystical experience around it. The woo merchants behind (un)structured water claim the angle of the bond between the atoms makes it more special, which causes chemists to chuckle, since unless the water is frozen, neither is that angle.

This willingness to adopt a veil of scientific belief for nonsense is why people who believe in (un)structured water also use the same logic to believe in Atlantis, Lemuria and that ancient aliens gave them the secrets of the universe. In reality, the 35-year life span of ancient people was not better than the longevity science and health has given us.

Just so you know, energized water and alkaline water are bogus too. Just drink normal water. Or coffee. Well, coffee, until the International Agency for Research on Cancer (IARC), which has been turned into an arm of the Environmental Defense Fund by 'consultant' Chris Portier, finds a way to claim coffee is as bad for you as plutonium.


(1) How else can you know for sure it's made-up nonsense if you are new to the Council's audience? Maybe you are a Dr. Oz viewer who has decided to embrace science and health? Well, one rule of thumb is that if Joe Mercola endorses it, it is nonsense -- and he does. But he sells lots of stuff with supposedly magical properties, as long as he gets a commission.

(2) Stephen Lower, retired faculty member of the Dept. of Chemistry at Simon Fraser University, reminds readers of an early structured water company that went out of business.

The patented Template Induction Process was designed to creates rings of water (5, 6, and 7 membered rings) that are collapsed around organic complexes such as proteins, amino acids and other compounds. High frequency vibration is applied to the water-protein complex using the latest in ceramic and laser technology ... The result is a semi-liquid crystal that resonates at a designed and predictable frequency. The specific frequencies of each crystalline Clustered Water™ solution is designed to be amplified by the cells and transferred through resonant paths to tissues in need of "tuning."

Yes, they think water has memory, which is the argument for homeopathy nonsense.

And he has lots of other examples also: