Could new baby carrot campaign increase vegetable consumption?

By ACSH Staff

The New York Times reported Friday that we naughty Americans just don’t seem to be eating our vegetables. Only 23 percent of our meals include a vegetable, according to a report released last week, while a CDC study last month concluded only 26 percent of the nation’s adults eat vegetables three or more times a day.

ACSH staffers said that seemed like an impossible amount. “I know very few adults who eat vegetables three or more times a day,” says Dr. Ross.

Thankfully, there may be at least a partial solution at hand. Baby-carrot growers are trying to make their products “cool” and “edgy” with a new $25 million advertising campaign that urges people to “eat ‘em like junk food.”

For trick-or-treaters, there will be special Halloween-packaging for “scarrots” that come with glow-in-the-dark tattoos, and of course there’s a requisite YouTube video.

Subscribe to our newsletter