Arielle Selya, PhD, is a behavioral scientist whose work focuses on nicotine use, tobacco harm reduction, and the analysis of population-level trends. She earned her doctorate in neuroscience from Rutgers University and has published 85 peer-reviewed papers. She is a senior scientist at Pinney Associates, which provides consulting on tobacco harm reduction to Juul Labs, and she serves as a scientific advisor to the Global Forum on Nicotine.