Gwyneth Paltrow

An alternative healthcare provider with a massive social media following, Will Cole sells wellness and scary-sounding pseudo-diseases. His empire, like other functional medicine hucksters, sells supplements and aligns with celebrities for promotion and legitimacy. Let’s tease apart the hype from the hyperbole.
From vaping to alternative medicine, health authorities in the United Kingdom are much more willing to tell people the cold, hard truth, as compared to their American counterparts.
Gwyneth Paltrow has a great career. Not many actors can match her cinematic résumé. So why she feels the need to become America's second-biggest health scam artist -- after Dr. Oz, of course -- is absolutely mind-boggling. Netflix will launch a series of health shows featuring Ms. Paltrow and her bogus claims this autumn. Doesn't she have enough money already?
As if having Gwyneth Paltrow's "lifestyle" brand in the U.S. isn't bad enough, the company's vaginal egg-lined path now leads north, with products available to be shipped to Canada. Now Canadians, too, will be able to waste a ton of money on GOOP's nonsense.
A recurring, ridiculous but hard-to-kill myth is that some bras can lead to breast cancer. Not true! But, Gwyneth's site, GOOP, is helping to promulgate this nonsense. A science blogger, Jen Gunter, attempts to debunk, and we shall help.