oz effect

Let’s face it, Dr. Google remains the Dr. Benjamin Spock of our current generation; 53% of Americans search there for health information. A close runner-up is Mehmet Oz, a cardiovascular surgeon and now influencer – and when he speaks, he moves markets, at least for diets and supplements that often, although not always, have scant if no scientific basis. A new study looks at how we combat or, more appropriately, do not combat the Oz Effect.