Panera Bread

I am a prophet.

Last year, I wrote an article titled, "Panera Bread Takes A Page From 'Food Babe's' Playbook." The Food Babe is the unscientific guru who says that we shouldn't eat food that contains ingredients that we can't pronounce.

The bogus "clean food" movement has seized upon that idea, and soon after joining the bandwagon, Panera Bread launched an advertising campaign mocking chemistry.


Vani Hari, the infamous "Food Babe" who says that we shouldn't eat anything that we can't pronounce, has a new emulator: Panera Bread.

It pains me to write this article because I love Panera Bread. They know me by my name at the restaurant at which I typically eat. However, their management and marketing team have decided that mocking science is the best way to sell food, and this loyal customer is going to fight back.

A few years ago, Panera launched a "clean food" campaign. That sounds innocent, but the implication is clear: Our food is clean, and their food is dirty. Scaring people about the safety of our food supply is a dishonest tactic...