Social media influencers (SMI) are a growing advertising market, returning nearly six dollars for every dollar invested – a return on investment of 5.78. These SMI are the next step in direct-to-consumer (DTC) marketing. A new study looks at the patient influencers in healthcare.
We’ve all been there: Searching online for something to buy, deciding not to, and then having the item stalk us as we move from site to site. (It doesn’t even disappear if we purchase it.) Advertising tracking has been accepted as the price for a “free” Internet, but a new study shows that ad tracking from Big Pharma is alive and well in medical journals. We shouldn’t be surprised.