In the late 90's, Michael J. Fox starred in a television comedy called Spin City. As its name implies, the job of Fox's character was to "spin" the truth to make his boss (the mayor of New York City) look good.
We've come to expect this sort of behavior from politicians and their sycophants on cable news, but we don't expect it from scientists. Yet, a new paper published in PLoS Biology suggests that some scientists do just that.
The biggest purveyors of sensationalism are university press offices and the scientifically ignorant dupes in the media who eagerly reprint press releases, sometimes nearly verbatim. Environmentalists and other activists have also perfected the art of spin.
But this paper...