superfood

Superhyped: superfoods. The concept is ridiculous, yet wealthy Americans are buying into it big time. Depending on how you define them, superfoods either don't exist at all – or we're surrounded by them. One ACSH advisor, the Director of Medical Nutrition at Columbia University Medical Center, weighs in.
Foodies – and you know who they are – may be turning against quinoa, the healthy grain. It's not because they feel guilty for having made poor people in South America suffer. Instead, it's due to "processing."