Homeo-irony

By Josh Bloom —
CVS has also clinched the "Man, do we look like idiots" pennant well before the All Star Break. In a move straight out of "Dumb and Dumber," the company was caught selling a homeopathic (read: useless) cure for constipation that was water (the usual ingredient for all things homeopathic) plus alcohol! How much? As much as a shot of bourbon. If this doesn't highlight the absurdity of this issue, then all is lost.

Every once in awhile I get something wrong, and I have no problem admitting it.

I have written many times about the absurdity of homeopathy, including a Science 2.0 piece on the possible existence of homeopathic cows.

Without going into the "science" for the umpteenth time, homeopathic "treatments" are nothing but water, while possibly containing a few molecules of... does it matter? It is based on 18th century alternative medicine and probably should have been left in the 18th century.

Here's what I got wrong: It turns out that, thanks to CVS, there finally is a homeopathic treatment that does contain something other than water and/or sugar! But, it is what is in there that is nothing short of hilarious.

Some genius at CVS decided that it would be great for business to hop on to the "homeopathy bandwagon" since a bottle of "water" can fetch 10 bucks. It would be hard to get off to a worse start.

Man, did they screw this one up...

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Yep, CVS is selling a homeopathic remedy that the company erroneously thinks will cure constipation. Dropping 10 bucks on what you would expect to be a one ounce bottle of water will not fix constipation. But not this time. This homeopathic remedy has something special: booze! And your 10-year-old can walk in and buy it.

However, should you be really constipated and decide to try 6 bottles: do not be surprised if you somehow wake up the next day in a dumpster behind a Taco Bell wearing a mauve disco suit, a parakeet on your head, nursing the hangover from hell.

There is only one way that CVS could screw this up worse, and not even the soon-to-be-unemployed corporate product manager could have thought of this: sell the stuff as a homeopathic cure for alcoholism. 'Nuff said.

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Josh Bloom

Dr. Jonathan (Josh) Bloom, ACSH's Director of Chemical and Pharmaceutical Sciences, earned his Ph.D. at the University of Virginia and completed postdoctoral training at the University of Pennsylvania. During his 20-plus years in drug discovery at Wyeth, his research group discovered the antibiotic Tygacil®, approved in 2005. He holds 25 issued patents and has authored 35 academic papers. Since joining ACSH in 2010, he has written more than 2,000 articles and dozens of op-eds for major newspapers, including The Wall Street Journal and Chicago Tribune.

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