A teenager died recently after taking the "One Chip Challenge," eating Paqui's uber-spicy tortilla chip and going as long as possible without eating or drinking anything else. The cause of death remains unclear, but there's an interesting lesson here about the uselessness of "non-GMO" food labels. Meanwhile, actress Jessica Biel sells all-natural Tylenol — which is identical to plain ole' Tylenol. Another case of dubious health marketing? Yep.
Join host Cameron English, Dr. Chuck Dinerstein and Dr. Barbara Bilauer as they break down these stories on Episode 54 of the Science Dispatch podcast:
The "One Chip Challenge" – a ridiculous exercise in pain endurance – where people are dared to eat Paqui brand chips "flavored" with increasingly hot peppers may have been the cause of death of a 14-year-old boy who ate a single chip. But Paqui tries to portray their product as "healthy," for example, GMO-and-preservative free. What a bunch of BS.
The deluge of the use of the term "natural" for product promotion continues unabated. But perhaps it's getting stale because KinderFarms, Jessica Biel's company, is selling stuff like Tylenol and Benadryl with the promise of avoiding "artificial petrochemicals." That ignores the fact that these drugs are all made from just that. Nope, no kindness or farms. Just another misleading ad campaign.
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