Godsend: Can Entertainment Affect Science?
Yesterday, I received a cloning update newsletter that contained the title "Hollywood clunker spreads fear and misconception." At first, I was confused as to how a film as God-awful as the new sci-fi film Godsend could spread anything other than contempt among those who paid to sit through it. But after exploring the movie's elaborate marketing, the confusion was easier to understand. A website for the Godsend Institute, which looks as real as Ebay, offers that fictional organization's cloning services.
