artificial flavors

This plant-based chemical is found in a number of growths, especially spearmint and caraway, and it's commonly used to flavor foods. In addition, there's an interesting chemical factoid here: Carvone actually comes in two almost-identical forms, which have different scents and flavors. Welcome to stereo-chemistry. 
The American Council on Science and Health, since 1978 America's premiere pro-science consumer advocacy non-profit, is pleased to announce our new book, "Natural and Artificial Flavors: What's the Difference?", in order to combat growing confusion about health issues related to food. During the last decade, it has become increasingly fashionable to tout "natural" on product labels. It isn't just fringe companies that prey on the chemophobia evident among less-informed members of the public, larger brands have also been exploiting consumers in this fashion.