Science Communication

Why hire a PhD or a person with a bachelor's degree in science? Instead, it's cheaper and easier to hire a social media intern who's spent the last few years copying and pasting press releases about scary toxins and miracle vegetables.
What's the secret to a young girl wowing the internet with her knowledge of neurotransmitters and synapses? It's how she communicates the message. 
Only about 17% of Americans are "active science news consumers." At least most Americans seem to understand that the mainstream media is a terrible place to get science news.
Astrophysicist and science communicator Neil deGrasse Tyson recently appeared on Conan O'Brien's TV show. As usual, he was engaging, charismatic and amusing. But when Dr. Tyson discussed microbiology and philosophy that's when his stars fell out of alignment.
The Pew Research Center asked scientists and non-scientists their opinions on various scientific topics: GMOs, global warming, pesticide usage, etc. The results are not surprising - there is a big gap between what those two groups think. The question is - why and what can be done to shrink the gap?