According to O'Dwyer's PR Daily, former Greenpeace UK head Peter Melchett has been hired by the PR firm Burson-Marsteller which represents, among other companies, Monsanto, a prominent maker of genetically-modified foods, which Greenpeace regards as evil. The PR firm helps companies sound eco-friendly and socially responsible.
The report says that an internal Greenpeace memo reassures members that Melchett will still tell companies to "go organic" and that he will never help "bad companies avoid the likes of Greenpeace and Friends of the Earth."