Toothpaste Terror

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Natural oral care products are creeping onto store shelves, using scare tactics to increase their sales. Are they attempting a hostile takeover of the oral hygiene market by instilling fear in the American public? You decide. One natural toothpaste company warns on their website, "Check your toothpaste and you will probably see a poison warning!" But you won't see any warning labels on these "natural" alternatives. They are supposedly better because they don't contain dreaded fluoride or alcohol. In addition, they are advertised as "excellent for children" and "safe and powerful for dogs with bad breath." They can attempt to hide behind their superfluous warnings and statements of superiority, but when it comes down to it, the only thing they excel at is price.

Natural mouthwash makers claim that conventional mouthwashes containing 25% or more alcohol have been "implicated in mouth, tongue, and throat cancers." They assert that alcohol makes the body tissues more susceptible to carcinogens. One "natural" brand without alcohol markets itself under the name Eliminator. While there are over thirty years of scientific data linking increased risk for oral cancer with excessive, regular alcohol consumption and tobacco use, there is no such data linking mouthwash-use and oral cancer. A 1995 study reviewed the data from seven case control studies and found that there was insufficient evidence to establish a causal relationship between mouthwash use and oral cancer. Dr. Sol Silverman, in his dental text on oral cancer for the American Cancer Society, concluded that there was no risk association. The natural mouthwash makers make extreme statements but cannot back their claims with any scientific proof. Since the non-alcohol, natural mouthwashes do not effectively kill plaque, they must scare the public in order to make a profit.

While natural toothpaste makers heavily publicize the alleged toxicity of fluoride, citing the "Clinical Toxicology of Commercial Products" report of 1984, in reality the report shows us that we have nothing to worry about if we ingest a miniscule amount of fluoride while brushing our teeth. If anything, it will benefit us. While regular tooth-brushing will not prevent tooth decay, there is a proven benefit from regular brushing with a fluoride toothpaste. Clinical trials show that dental decay can be reduced by 15 to 30% with fluoride toothpastes. The lifetime reduction is probably greater than that reported in clinical trials lasting for short periods of time.

First, this 1984 report tells us that the lethal dose of fluoride in a human is "not accurately known." However, it is estimated that the mean lethal dose is around 5 grams. The average 232 gram tube of toothpaste contains 1500 parts per million of fluoride. This means that there are roughly 15 grams of fluoride for every 10,000 grams of toothpaste. So, how much toothpaste would you have to ingest to risk dying of fluoride poisoning? Around fourteen tubes. Never fear: you won't die from adding a little too much toothpaste to your brush while drowsy.

At the levels found in toothpaste, fluoride is safe. The only possible side-effect is a minor "flecking" of tooth enamel if small children swallow significant amounts regularly over many years while their permanent teeth are forming. That is why dentists recommend that children up to age seven use only a "pea-sized" amount when brushing.

Yes, fluoride-containing toothpastes carry a warning label, required by the Food and Drug Administration (FDA): "Keep out of reach of children under 6 years of age. If you accidentally swallow more than used for brushing, seek professional assistance or contact a Poison Control Center immediately." However, the American Dental Association (ADA) released a statement in 1997 renouncing some of the frightening language in this warning. Prior to FDA regulation, the ADA had limited the amount of fluoride allowed in toothpastes and required toothpaste manufacturers to include a usage recommendation. The ADA feels that the current warning label required by the FDA "greatly overstates any demonstrated or potential danger," and they have pointed out to the FDA that a child could not ingest enough fluoride from toothpaste to cause a serious health problem.

The natural toothpaste manufacturers also frighten the public with the idea that fluoride will accumulate in the body and lead to various health problems. The truth is that the kidneys will excrete about 50% of fluoride in the three to six hours following ingestion. The other half of the ingested fluoride will be taken up by bone and teeth, preventing dental decay and possibly aiding in increasing bone mass for individuals suffering from osteoporosis. While the "natural" manufacturers cite a long list of health problems associated with fluoride-retention, there is no proven link between normal fluoride consumption and increased hip fractures, increased bone cancer, or increased skeletal fluorosis (deformation). In fact, only five cases of skeletal fluorosis have been confirmed in the last thirty-five years. The daily dose of fluoride most Americans ingest has not been shown to have any adverse effect on bone health.

Dentists remain skeptical of the efficacy of natural toothpastes, especially those that do not contain fluoride. Fluorideless toothpastes do often contain higher quantities of abrasives than the conventional brands. Sea salt, baking soda, and silica may remove some plaque, but they also could be wearing away your tooth enamel. Also, some "natural" brands may contain vitamin C, which increases the levels of acidity in your mouth and erodes enamel. And there is no evidence proving that natural toothpastes containing ingredients such as baking soda instead of fluoride will prevent tooth decay.

In summary, if we are really concerned about fluoride toxicity in children and fluorosis: 1) we should be supervising our children's brushing and not leaving them alone with whole tubes of toothpaste and 2) we should refrain from buying the kiddie toothpastes that taste just like candy. Eating a whole tube may not kill a child, but the candy-flavored variety may entice children to swallow more than their fair share and lead to a tummyache or two.

While natural oral care product makers play on people's fears concerning alcohol and fluoride, there really is no reason to worry. It's all a ploy to get consumers to spend three times more on the "natural" brands than they would on tubes of the common brand-name toothpastes.

Karen L. Schneider is a research intern at the American Council on Science and Health.

Responses:

February 4, 2002

I'm sure this is much too obvious...but if aspartame has this effect, why aren't the "women in the mall" rushing to overdose?

Suzanne H. Jones, RDH


April 6, 2003

I read your article on natural toothpaste products and found it very interesting and informative. I disagree with some points, though.

Baking soda not only reduces some plaque but neutralizes acids as well.

And unlike conventional pastes and washes, the natural alternatives often list the ingredients, source, and what that particular ingredient achieves. They inform the consumer of what they are using, unlike the run-of-the-mill products.

One thing I notice is that some products say xylitol is bad; I thought it was good, a natural sugar. Some natural products leave out this and, amongst other ingredients, alcohol (which dries the mouth, hence killing bacteria). They also leave out lauryl sulphate, which for some people can result in mouth ulcers and irritation, and leave out saccharin, which is a form of sugar. We try to get rid of sugar when we brush, so why do manufacturers put sugar into pastes, washes, and gums?

Even natural pastes use silica, which is abrasive. All toothpastes annoy me. They say no bleaches, abrasives, or acids. They must use one of them! It is so annoying to be misled by these pastes. I notice this label says there are no abrasives, acids, or bleach in Pearl Drops. But Pearl Drops is abrasive.

And propylene glycol goes in antifreeze.

Good article, though and good brushing!

Mr. Moore


HFAF responds:

Don't tie yourself into knots over this. Xylitol, which you like the sound of because it's natural, is also a few things you hate: a sugar alcohol that structurally resembles saccharin (though saccharin is a useful thing, sweetening without being food for mouth bacteria). Dentists say the important thing is really the brush and making sure you get residual food particles off your teeth.

Todd Seavey
Editor
HealthFactsAndFears.com


October 12, 2003

There is misinformation in this article. All toothpastes need some abrasive to be effective at removing food. Baking soda is very low on abrasivity. The abrasivity of silica can be adjusted by the manufacturer. Xylitol is good. It is a non-fermentable carbohydrate and actually kills bacteria. The bacteria can ingest it but can't metabolize it to produce acid. Sorbitol and the other sugar alcohols are not nearly as bad as the various sugars and starches, but they are slowly fermentable by bacteria.

It's hard to find info on these and why sorbitol for instance is in so many dental products. I suspect most dental products containing sorbitol also contain fluoride, which swamps out the slightly negative effect of the sorbitol. If anybody knows about this, please post!

Tom