Wal-Mart Separates Cake and Cigarettes

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If anyone doubts the power of letter writing: Wal-Mart cancelled its contract with a cake manufacturer because of my letter (below).

If you would like to take ten minutes and send an "ez-letter" on a smoking issue, go to www.smokefree.org and choose your letter.

Joe

Joe Cherner
375 South End Avenue
New York, NY 10280

Lee Scott
President & CEO
Wal-Mart Stores
702 Southwest 8th Street
Bentonville, AR 72716

June 3, 2002

Dear Mr. Scott:

I was in Sam's today in Zacatecas, Mexico.

I saw a bunch of birthday cakes in the cake department. They had a big race car designed in the icing on the top with a big Marlboro logo in colored icing. They were obviously for children's birthdays. I couldn't believe it.

If you want a picture, let me know. I'll go back and take a picture.

Just out of curiosity, why do you do things like this? If you can't follow Target's lead and stop selling tobacco products, can't you at least stop pushing them?

Sincerely,

Joe Cherner

cc: The Walton Children, Wal-Mart
cc: Buddy D. Philpot, Walton Family Foundation