Nocebo Effect: Think Sick and You ll Be Sick
Sweden is one of the countries at the forefront of restricting chemical use in Europe. It has a policy of making its environment ‘toxic-free’ by 2010 and the country led in the preparation of the European Commission White Paper “Strategy For a Future Chemicals Policy.” Yet as Bill Durodie notes, “Sweden has one of the highest levels of self-reported sensitivities to chemicals in the developed world. It would appear, then, that too much risk awareness can quite literally make you sick.” (1)
