branding

Brand names are meant to communicate trust that products are of a certain high quality. But healthcare is not a product in that way, and once again hospital's branded with a flagship's name often produce results that are not as good as the flagship itself. Let the patient beware.
Many hospitals have been consolidated and merged into networks. They are frequently anchored by a "Big-Name Hospital" found on U.S. News and World Report's "Honor Roll," touted as the best of the best. But does going to a network-affiliated hospital provide the same care?
The e-cigarette industry is now valued at about $1.7 billion, a number more than double what it was in 2012. And accompanying this growth is the emergence of many new products, not