For do-gooders, the ends justify the means. Do-gooders believe they are saving the world, therefore any tactic is completely defensible. In Santa Barbara, selling a drink with a plastic straw could result in a $1,000 fine and six months in jail. 
Aerated chocolate is all the rage— bringing you the same, delicious taste of chocolate, without— apparently, the same amount of calories. But is the weight-conscious chocolate all it's cracked up to be?
Step aside, paleo diet; there's a new fad in town. Celebrities like Mariah Carey have jumped on the Purple Diet plan, where only purple fruits and veggies are allowed.
The marketing game is big on this one. It has a lot to do with the pH in your body, and yet very little to do with sound science.