patient advocates

Social media influencers (SMI) are a growing advertising market, returning nearly six dollars for every dollar invested – a return on investment of 5.78. These SMI are the next step in direct-to-consumer (DTC) marketing. A new study looks at the patient influencers in healthcare.
Thinking about – let alone making plans for – end-of-life provokes anxiety. When we cannot speak on our behalf, our surrogates and loved ones must be called upon to do so. A new study reports that the surrogate’s role on our behalf may be lost in the translation between thought and deed.