A January 23, 2007 article by Kelly Bothum notes a trans fat marketing insight from ACSH's Dr. Elizabeth Whelan:
Elizabeth Whelan, an epidemiologist and president of the American Council on Science and Health in New York, said the food industry has succeeded in over-hyping trans fats into a marketing bonanza.
"I personally think the reason everyone is so hyped up about getting rid of trans fat is that people think trans fats make you fat. And that's not true," said Whelan, whose organization released a review of trans fat and health. "Food companies play to this. It makes them have an angle where they can claim to have a healthier product when they don't."
In Whelan's opinion, people should be less worried about trans fats and more concerned about getting more exercise and reducing the oversized portions they eat that are brimming with saturated fat and calories.