A June 19, 2007 article by Terence Corcoran (in series on junk science that earned him praise from the Center for Consumer Freedom) quotes the reaction of ACSH's Dr. Elizabeth Whelan to Kellogg's decision to take instructions from the Center for Science in the Public Interest on how to market to kids:
As Elizabeth Whelan, head of the American Council on Science and Health, describes the Kellog case...Kellogg is effectively undermining its own good work through decades of promoting healthier cereals. Worse, it is playing a role corporations typically play these days. "Corporations today are acting more politically correct than ever, joining whenever they can with their harshest critics. They are appeasing their foes -- and abandoning science in the process."