In a letter to the FDA on modified risk tobacco products (MRTP), a coalition of public health non-profits, including the American Cancer Society, The Campaign for Tobacco-Free Kids, and the American Heart Association, cites the tobacco industry s long history of misleading the public. As is now common knowledge, the industry hid the dangers of cigarette smoking, manipulated their products to enhance addictiveness, and marketed to young people. Now, these non-profits have used this history as a springboard to urge the FDA to establish stringent standards for the marketing of MRTP.
In a letter to the FDA on modified risk tobacco products (MRTP), a coalition of public health non-profits, including the American Cancer Society, The Campaign for Tobacco-Free Kids, and the American Heart Association, cites the tobacco industry s long history of misleading the public. As is now common knowledge, the industry hid the dangers of cigarette smoking, manipulated their products to enhance addictiveness, and marketed to young people. Now, these non-profits have used this history as a springboard to urge the FDA to establish stringent standards for the marketing of MRTP.