Fed up with the public s misperception that consuming high fructose corn syrup (HFCS) is unhealthy, the corn industry launched a new ad campaign last year with a catchy tag line informing people that, when it comes to HFCS or regular sugar, Your body can t tell the difference. Sugar is sugar. In addition, the Corn Refiners Association, which produced the advertisements, began lobbying the FDA to grant it permission to rebrand HFCS as simply corn sugar a move that will now be left up to the courts to decide after a group of sugar farmers filed a lawsuit contesting the name change.
Fed up with the public s misperception that consuming high fructose corn syrup (HFCS) is unhealthy, the corn industry launched a new ad campaign last year with a catchy tag line informing people that, when it comes to HFCS or regular sugar, Your body can t tell the difference. Sugar is sugar. In addition, the Corn Refiners Association, which produced the advertisements, began lobbying the FDA to grant it permission to rebrand HFCS as simply corn sugar a move that will now be left up to the courts to decide after a group of sugar farmers filed a lawsuit contesting the name change.