The maker of Keto Breads, allegedly "the world's healthiest bread," claims that all the other bread out there causes autoimmune disease and leaky gut syndrome. The former claim is risible and the latter is "not a recognized medical diagnosis."
For do-gooders, the ends justify the means. Do-gooders believe they are saving the world, therefore any tactic is completely defensible. In Santa Barbara, selling a drink with a plastic straw could result in a $1,000 fine and six months in jail.
Given the thoroughly unscientific and litigious milieu in which we live, companies find themselves scrambling to appease the uneducated Twitter mob and apologizing for being in business. That's why it's such a breath of fresh air when a company stands up to the hysteria and gives a full-throated endorsement of science.
Foodies – and you know who they are – may be turning against quinoa, the healthy grain. It's not because they feel guilty for having made poor people in South America suffer. Instead, it's due to "processing."
The guidelines were born of good intentions; created to make Americans healthier. However, they were not inscribed on stone tablets and handed to mankind. Instead, the guidelines are the result of a bureaucratic process and, as such, are susceptible to dubious conclusions and adverse influence by activist groups.
The prestigious school is growing its list of misguided "experts" while thoroughly undermining its great reputation. Columbia's latest hire is former New York Times food writer Mark Bittman, who calls biotechnology "overrated" while endorsing the mandatory labeling of GMOs, a policy rejected by every major mainstream medical and scientific organization in America.