false marketing

If you watch TV, ads for Coca-Cola's Smart Water are inescapable. Also inescapable is that the ads suggest that the stuff will make you smart or perhaps offer some other health benefit. But the only thing smart about Smart Water is Coca-Cola's ability to make you shell out money to buy something you could pretty much get from a fire hydrant in Newark.
Cancer treatment and cures are the elusive goals of millions of people, including patients, familial caregivers, medical providers, and researchers. Although certain cancers are indeed curable, many of