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Everything today comes with ratings, from 5-star hospitals to hotels, films, and screwdrivers. Like grade inflation, the problem is that nearly everyone is “best.” For marketing, it may be that the truth lies not in our stars … but in our accompanying words.
Brand names are meant to communicate trust that products are of a certain high quality. But healthcare is not a product in that way, and once again hospital's branded with a flagship's name often produce results that are not as good as the flagship itself. Let the patient beware.
How did pre-diabetes enter the medical vocabulary? Does it serve to improve our health -- or is it just an opportunity to create a market for medical thinking and medical sales?
The Trump Administration believes that TV ads for pharmaceutical drugs should display the list price. This helps toward lowering the cost of healthcare. However, officials might want to consider banning direct-to-consumer advertising altogether.
People want to do what makes them feel good and – perhaps more importantly – makes them look righteous in the eyes of others. Going organic and avoiding straws accomplishes that moral grandstanding, and companies are happy to oblige in order to make a buck. And, in the process, the companies also look good. It's a win-win for everyone, except Mother Earth.
Gatorade needs a better marketing team. A very curious advertisement contained a diagram of an organic molecule that, if it actually existed, would probably be dangerous. You certainly wouldn't be drinking it.