Given the thoroughly unscientific and litigious milieu in which we live, companies find themselves scrambling to appease the uneducated Twitter mob and apologizing for being in business. That's why it's such a breath of fresh air when a company stands up to the hysteria and gives a full-throated endorsement of science.
In what's become an eagerly anticipated tradition, the Bulletin of the Atomic Scientists warns us that we're all moments away from annihilation. The international media uncritically reports this nonsense, even though the Doomsday Clock has been around since 1947. Yet we're still here. Guess there's something wrong with the clock.
Given how well women propagated the species despite all kinds of past health scares, should today's mothers panic about eating a piece of sushi? Well, yeah, though they needn't worry about coffee or BPA, despite litigation groups like Center for Science in the Public Interest long insisting those things are ruining families.
To make our society better informed, we have to fight back against the Fear Industry. We can do so by publicly identifying those people who spread misinformation. And then we encourage people to never listen to them again.