“Anthropomorphism—the tendency to attribute human characteristics to nonhuman objects (Epley et al., 2007)—is a universal phenomenon” It is often used in marketing to strengthen our ties with some products, from Microsoft’s ill-fated Clippy to the widely successful California Raisins. A new study suggests that when we anthropomorphize foods, we may buy more but eat less. Why would that be?
vegetarian
Like a number of our friends, my wife and I are switching to a more plant-based diet but still find a steak or fish a good occasional choice. That got us to talking about why some people choose to restrict their diet. In looking for an answer I ran across a plausible explanation, that generalizes to other issues.