The “-maxxing” trend promises that extreme optimization of your sleep, appearances, fitness, diet, or wellness routine will somehow unlock a better version of you. But when health advice becomes a competition to optimize every single thing, real science often gets lost. Our scientists break down the -maxxing trends they really want you to stop—and what the evidence actually says.
Sources:
https://www.acsh.org/news/2025/10/13/fiber-debate-could-skipping-it-be-health-hack-49766
https://www.acsh.org/news/2026/08/17/tannmaxing-tiktok-dangerous-fad-50288
https://www.acsh.org/news/2026/08/27/americas-protein-obsession-more-better-50306
https://www.sciencedirect.com/science/article/abs/pii/S0031938424002816
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