Greenwashing

For about a year, KinderFarms has been marketing a “non-toxic” pain and fever reliever for kids – except it’s really not non-toxic. What supposedly makes this medicine “safe” is the absence of “chemical preservatives.” Too bad. Had KinderFarms co-founder actress Jessica Biel put preservatives in her product, it might have been safer for us – and for her company’s bottom line.
Is there anything more annoying than walking into a hotel room and seeing the signs to “Save the Environment” by not having the hotel wash your dirty towels? Why should you feel guilty about wanting clean towels after paying high prices for the privilege of staying at their establishment? This was the very situation that led to an essay in 1986 in which the term greenwashing was used for the first time.