The wellness world loves science washing. By using technical-sounding jargon, it’s easy to add a sheen of legitimacy to an otherwise nonsensical product or offering. One of the most recent examples is Functional Blood Chemistry Analysis, or FBCA.
My background is in public health, and I love the idea of making healthcare accessible for everyone, but health coaching, exemplified by the Institute for Integrative Nutrition (IIN), in its current state, is not healthcare. It’s the Wild West of healthcare, and we need a sheriff.
