When it comes to beauty products and services, it should come as no surprise that women will go to great, and sometimes questionable, lengths to attain the apogee of glamour. For a portion of these women, a new hair treatment technique called the Brazilian Blowout, that claims to eliminate frizz and improve the condition of hair, offers a powerful tool for responding to the perils of untamed tresses. But some consumers and regulators are worried that the process comes with risks.
When it comes to beauty products and services, it should come as no surprise that women will go to great, and sometimes questionable, lengths to attain the apogee of glamour. For a portion of these women, a new hair treatment technique called the Brazilian Blowout, that claims to eliminate frizz and improve the condition of hair, offers a powerful tool for responding to the perils of untamed tresses. But some consumers and regulators are worried that the process comes with risks.