The American Council on Science and Health today presented the "Poison Apple Award," given for the most shocking example of promoting, endorsing and glamorizing a deadly product to ELLE Magazine for encouraging cigarette use by its young female readers. ELLE earned this award for its May issue, which on page 219 contains a promotion for "the ELLE cigarette case," billing this "handsome and sophisticated antique-like silverplated case" as "the stylish way to transport your favorite brand."
